Manitoba sexist nurse ad to be pulled (Reports)

0
1772
Manitoba sexist nurse ad to be pulled (Reports)
Manitoba sexist nurse ad to be pulled (Reports)

The Manitoba government is pulling a series of advertisements aimed at recruiting nurses after one of the images was criticized as being sexist and patronizing.

The ads have been online since February and tout Manitoba as offering a work-life balance.

They depict nurses, still in uniform, doing fun activities such as hiking in snow or visiting an art gallery.

One ad used a stock photo of three women getting facial treatments at a spa, and a nurses uniform and stethoscope were photoshopped onto one of the women.

The ads were criticized on social media.

Health Minister Cameron Friesen says the ads will be pulled.

“Yeah, this is … odd,” read a post on Friesen’s Twitter account Thursday.

“As minister, I don’t normally wade too far into advertising campaigns. However, I share the same concerns as everyone else does about the images, have ordered them removed, and will have internal discussions about next steps in the days to come.”

The Manitoba Nurses Union condemned the ads.

“This is tone deaf and demeaning to women and Manitoba’s nurses, who are dealing with 16 hour workdays, record (overtime), and crushing workloads,” the union said on Facebook.

Previous articleTowering ice wall emerges near Newfoundland town (Photo)
Next article‘Ninja’ kangaroo rat destroys rattlesnake in epic battle (Video)
To contact the editors responsible for this story: [email protected]

This site uses Akismet to reduce spam. Learn how your comment data is processed.