A bizarre new trend sweeping China has seen people “flaunting their wealth” by posting photos of themselves falling out of cars while displaying their luxury goods.
More than one million posts of people taking part in the challenge have appeared on the Chinese social media platform Weibo in the last two weeks, according to the Telegraph.
The trend, which translates as “flaunt your wealth” in Mandarin, sees people posing as if they have just fallen out of an expensive vehicle and spilled their high-end possessions around them on the pavement.
It started in Russia earlier this year as the hashtag #fallingstars after a DJ posted a photo of himself pretending to fall out of a private jet on Instagram, according to ABC News.
One video, which has been seen upwards of 50,000 times, shows a woman next to her car on a pedestrian crossing in Taizhou, Zhejiang province, next to make up, high heels and a handbag. She was later found by police and fined, South China Morning Post reports.
The trend was then adapted by others to show posts of workers, students, gymgoers or office workers pictured with their everyday items.
State-run newspaper People’s Daily deflected from wealthy posts by sharing photos of “falling” people from “all walks of life”.
In a post, the paper said: “The younger generation dares to express themselves, they are dazzled by love of their work.
“They are “rich” because of their dedication… It is the greatest asset of society.”