Tesco responds to ‘racist’ backlash over Muslims appearing in their Christmas advert.
One scene in the minute-long advert, which has sparked controversy among some quarters, shows a Muslim family preparing to get festive.
The family bear Christmas gifts and are seen exchanging bags in a doorway.
But some haven’t been left impressed with the heart-warming yuletide campaign.
In fact, one Twitter user, whose bio suggests they are a devout Christian, revealed they felt “very offended”.
“@Tesco why are you showing Muslims celebrating Christmas in your advert. That’s just wrong, we all know they don’t!!!” another wrote furiously.
One user tweeted: “I wonder will they have a white family celebrating a Muslim holiday…. political correctness is ruining this country. Tesco have lost my £.”
Another wrote: “How dare you feature a Muslim family in your CHRISTMAS advert!!! They do not celebrate CHRISTIAN festival! #willnotshopintesco.”
Tesco shot back, though, issuing a statement: “Everyone is welcome at Tesco this Christmas and we’re proud to celebrate the many ways our customers come together over the festive season.”
“The supermarket added that the Christmas campaign “will celebrate the many ways we come together at Christmas, and how food sits at the heart of it all”.